Selling Cars

I have not been in the car business for a long time compared to many, but longer than some. There are a few things I have learned since I've started just three years ago. I decided to sell cars to take a break from from Corporate America, only to find out there are a lot of similarities.



I asked my peers what is selling cars all about . It was almost like asking what is the best flavor of bubble gum, everyone had a different answer. But it was a combination of what they all said...

1. Knowing your product and how it appealed to customers,


2. Knowing what your customer is looking for (Safety, Performance, Reliability, Durability),


3. Understand how the customer was going to use the car, (mostly Highway or around town)


4. Make sure the customer was not on too much car for their desired payment,


5. How often does the customer buy a new car


6. What do they like most about the car they are currently driving


7. etc; etc; etc;

... and that was my first day at work, WOW. I guess what it all boiled down to was good customer service

http://www.rickhendricktoyota.com/